How to Build a Strong Business Case
Plan to Build a Strong Business Case
If you want to introduce change/new ideas to your boss/team and you are getting resistance perhaps you need to build a strong business case. That means understanding exactly what needs to change and why. And it’s not just about changing things for the sake of change; you need to be able to show how any proposed changes will benefit the business in concrete terms.
Develop a comprehensive business case, detailing the need for change and the financial benefits that will be realised
A business case helps to get your ideas heard and gives you more credibility. It helps to ensure that any investment in changes has a positive return on investment (ROI).
Business cases are required when:
- You need funding for a project or initiative, particularly from senior management or the board of directors.
- You need approval from senior management, who may be challenged by a proposal on cost grounds. This is especially true if you have an existing budget which could be reduced by implementing this new proposal.
- You need buy-in from stakeholders – these could include members of staff who will be affected by change or particular departments whose budgets might be affected by the implementation of a new proposal; or it could involve external parties such as suppliers or customers who might benefit from the scheme but who do not necessarily see its importance until they are presented with tangible evidence detailing how it will benefit them financially .
Network with all the key stakeholders so they have a clear understanding of what is being proposed and why
- Network with all the key stakeholders so they have a clear understanding of what is being proposed and why
- Make sure they are on board
- Ensure that they feel comfortable with the idea before moving forward
Seek out evidence to support your case.
This might be in the form of industry papers, analysis of competitors’ behaviour or market trends. Broaden your search beyond those who share your view
- Seek out evidence to support your case. This might be in the form of industry papers, analysis of competitors’ behaviour or market trends. Broaden your search beyond those who share your view
- Network with all the key stakeholders so they have a clear understanding of what is being proposed and why evidence is important to build a strong case
Don’t be surprised if people are reluctant to change.
Don’t be surprised if people are reluctant to change. Change is difficult and people often don’t know where it will take them – unlike you, who has been dwelling on your idea for quite some time. But now that you have a business case, it’s time to convince others that what you have in mind is the best thing possible for everyone involved.
You should already have a good idea of who will oppose your plan (if there are any). This can be an influential senior manager or even the CEO himself. If this is the case, then at least they’ll know why they’re doing so by reading through your report and seeing how compelling each point is on its own merits – or not!
Don’t get bogged down in technical detail. Get your main points across in plain English, allowing room for discussion
There’s no need to get bogged down in the technical details of your proposal. Instead, use plain English and examples to explain your points. If you’re nervous about using too many words, or if you want to be sure that your core point is understood by everyone reading it, think about how to make it clearer by using analogies, metaphors or stories. This can help people see the benefits of what you’re proposing without having to stop and work out every detail for themselves.
You can also use humour in business proposals: make them more personal (and easier to understand) by telling an anecdote from your own life that relates directly back to why this project should be done now rather than later; just don’t overdo it! And if there are any visuals available (e.g., diagrams), include them too so readers can follow along easily with their eyes instead of just having ideas bouncing around inside their heads like ping-pong balls on top of each other
Use a mixture of data and storytelling to bring your proposal to life
You can use data and storytelling to help people understand the importance of your proposal.
The best way to do this is by using a mixture of stories and numbers. Data gives you credibility and helps people visualize the problem you’re trying to solve, while stories make it more memorable, making it easier for others to share your message with their colleagues or friends. In addition, both are important because they show that you’re not just asking for something because it’s cool—you’ve done some research and have real evidence backing up what you’re saying.
Be patient once you’ve presented your ideas. Change is both awkward and slow, but you can use this time to further strengthen the business case
If you’ve followed these steps, and your idea is still being met with resistance, don’t despair. It may be that the timing isn’t right–the market or competition has changed, or your organization is having trouble with its own internal issues. But there’s no harm in trying again later down the road when things have settled.
Another possibility is that you need to do more research; perhaps you didn’t fully understand a competitor’s strategy or how it affects your company’s ability to compete. As long as people are willing to listen and learn from what you’re saying, there’s always room for improvement! Remember: change takes time; but if everyone works together toward one goal, even small steps can lead us closer toward success.
Be aware that change requires hard work. The business case needs careful attention but it’s equally important not to lose sight of the bigger picture – ensure you’re ready to implement changes as soon as they are approved
It’s important to be aware that change requires hard work. The business case needs careful attention but it’s equally important not to lose sight of the bigger picture – ensure you’re ready to implement changes as soon as they are approved.
There are many moving parts when creating a business case, and each part is crucial for success. Be sure that you have considered all elements necessary for your proposal to be successful in achieving its objectives:
In conclusion, if you’re passionate about your idea, then you know that it’s worth fighting for. With the right approach, a strong business case and a bit of patience, those who need convincing will come round to your way of thinking.
Let me know if you need help!
Kerry Boland